First, you think how to set up a vape shop, and then, in case of luck, you start to think how to make it chain-based. A million dollar idea, but where to start?
Successful businesspeople regularly share the intricacies of setting up a chain store at VAPEXPO B2B conferences. We put their recommendations together, selected general information and are now ready to share tips on how to set up a vape chain store.
Vape shop regardless of time and space
Let's conduct an imaginary experiment. Imagine you are blindfolded and taken to each shop of a famous chain. Or at least a couple.
Once inside, you immediately understand which shop you are in. And you do not know in which city it is located, until you leave the shop.
This is the key factor in creating any retail chain: if you plan to set up a vape shop in several locations, then one should look just like the other. Clients then will start recognizing and pointing out your business much faster.
It's not just about the interior. A distinctive feature of a good multistore is a special atmosphere. In such a place, time goes by unnoticed both for customers and employees.
By the way, headhunting is another key aspect when setting up your vape shop.
According to successful vape shops owners, each employee should "literally go crazy over vaping", and not just do it for money. If eyes are not shining, the employee is dismissed.
In addition, each member of the team should not only be aware of the range of goods, but also follow the news of vape industry: devices, e-liquids, exhibitions, conferences, competitors.
Tips on vape shop management
Let's leave the pathos and go to practice. Here are some recommendations to consider before setting up multiple vape shop:
- The best room area: 50 – 60 m2.
- The shop should be located on the "red branch" (meaning a hot line of travel).
- It is better to open it near the underground station or public transport stop.
- Parking is essential.
- Not only interior, but also the exterior should be similar.
Let’s talk on the rent separately. Of course, the lower it is, the better. However, when choosing a place, do not neglect the tips given. Businesspeople recommend connecting your friends and strengthen negotiation skills to get out of the situation.
Setting up a vape shop: few more revelations
Entrepreneurs admit that retail chain management has some travails: it is very difficult to manage a remote vape shop.
The owner will not be able to 100% control the work of a shop located in another city. Therefore, you have to get used to frequent business trips and chronic lack of sleep.
By the way, if you are thinking about setting up an online vape shop, we can assure you this is not necessary. Some entrepreneurs work without one for many years.
Interested in vape business? Register to VAPEXPO Moscow 2017. Exhibition will work in the B2B format on December 8: no to noise, yes to networking!