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Marketing communications in vape business: what is it and what for? Case study analysis
Marketing communications in vape business: what is it and what for? Case study analysis

What are marketing communications and why business requires them so much? What is their specificity in the vape industry? Ilya Kalinin and Anton Chupin, Russian entrepreneurs and marketers as well URBN co-founders, will answer these questions.

Both speakers are experts in business and marketing sector. Anton Chupin is a digital marketer with 6 years of experience in e-commerce projects, digital, and AR/VR projects. Ilya Kalinin focuses on trade and brand marketing (in particular, working with federal FMCG brands).

Their presentation will reveal the following issues:

  • who requires marketing communications and what for?
  • what opportunities they open for vape business.

Speakers will analyze the case study of #URBNTRIP federal contest for illustrative purposes.

Listen to speakers’ presentation at the first day of VAPEXPO Moscow conference on December 9-10.

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